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Are Your Fans Listening?

How to Beat Facebook’s EdgeRank

With Facebook’s recent launch of Graph Search many companies are successfully beginning to hone in on targeted audiences. And while Graph Search is proving to be a valuable tool for b2b companies, it’s the viewership of posts that are still posing questions to social media doubters.

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Posting Etiquette—What to Do & What to Avoid on Social Media Outlets

As with all marketing tactics, there’s a right and wrong way to post content. Use this list of guidelines to help increase and maintain your following:


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Instagram isn’t just for college kids and celebrities anymore—it’s for businesses, too.

Business-to-business companies around the world are jumping on the Instagram mobile app bandwagon, and they’re doing it well. If you’re looking into incorporating Instagram into your social media plan but don’t know how to express your company in filtered photos, consider these:

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Happy Holidays!

The agency will be closed Dec. 25 and Jan.1.
We look forward to helping you make 2013 a great year!

Holiday Plans: Does Your Social Network Have Any?

As the holiday season approaches and plans are made for family gatherings, relaxing, or vacations, it’s important to remember that the social media world doesn’t take a holiday. But just like your holiday events, your social media outlets need a holiday plan, too.

Here are a few things to consider:

Who will be in charge of your page?
Plenty of people are out of town and visiting relatives for the holidays. Meet with your team early to discuss who will be available and willing to monitor and post to the page.

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Likes—Quality over Quantity

The Button You Never Click—But Should

With the constant rise in social media usage and development, there’s the constant need to receive feedback on just how well your page is actually doing. YouTube’s statistics feature does just that—and more.

Aside from the total amount of videos views, likes and dislikes, YouTube offers some pretty detailed (and free) statistics on each video you post.

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Making Something Out of Nothing


The ultimate creative challenge—and thrill—is to start with a completely clean slate:  To create an entirely new concept; to visualize something truly new and different. I’ve enjoyed doing pretty much that in creating my garden from a virtually empty backyard. But even then—as with marketing communications—certain fundamentals are useful guides.

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Why Social Media

By now we all know social media isn’t just for college students and music groups—from investment corporations to local businesses, just about everyone is using at least one social media outlet to connect with consumers. But what about B2B companies? How can you use social media when your products or services aren’t for consumers? Below are three ways B2B companies can effectively use social media.

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Branding De-mystified

During a BioOhio seminar a couple of years ago, my talk on marketing communications planning and strategy was interrupted by a presenter from a large agency who declared, “That’s branding—we charge $40,000 for that!” I smiled and replied that many of my clients don’t have that much in their entire budget.

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