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Measured Results

More than a dozen years of repeat business and growth through referrals are the primary measurements of results generated by Corky Thacker Communications.

Sometimes, clients share their results or program metrics are available. Here are some examples of measured results, including a few created by Corky Thacker before founding the agency:

  • Maintained presence and communicated expertise with engineering firm's top two target audiences during 2009-2010; average viewership of monthly permission marketing newsletters was above 50% and 70%.
  • Created website slideshow header and news story on internships placement for engineering and management graduate degree program cited by parent as a key reason for choosing to enroll student.
  • Prompted FDA to invite client's participation on a panel providing input on new regulations for excipients used in injectable drug formulations as the result of a peer-reviewed feature in a leading biopharmaceutical trade magazine; client's HPLE carbohydrates' purity and endotoxin levels were written into USP compendial specifications.
  • Doubled the direct-mail response rate for a Cleveland-based venture capital firm with a new brochure using copy written in a feature-story style.
  • Generated 62 sales leads with a press release introducing an electronic thermal interface material produced by an international manufacturer.
  • Created trade ad introducing a novel stabilizer for flexible PVC that produced 70+ sales leads; international trade show attendees sought booth with the ad.
  • Increased incentive program activity by 117% for an electric and gas utility with a new communications campaign.