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Blog: 2012

Happy Holidays!

The agency will be closed Dec. 25 and Jan.1.
We look forward to helping you make 2013 a great year!

Holiday Plans: Does Your Social Network Have Any?

As the holiday season approaches and plans are made for family gatherings, relaxing, or vacations, it’s important to remember that the social media world doesn’t take a holiday. But just like your holiday events, your social media outlets need a holiday plan, too.

Here are a few things to consider:

Who will be in charge of your page?
Plenty of people are out of town and visiting relatives for the holidays. Meet with your team early to discuss who will be available and willing to monitor and post to the page.

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Likes—Quality over Quantity

The Button You Never Click—But Should

With the constant rise in social media usage and development, there’s the constant need to receive feedback on just how well your page is actually doing. YouTube’s statistics feature does just that—and more.

Aside from the total amount of videos views, likes and dislikes, YouTube offers some pretty detailed (and free) statistics on each video you post.

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Making Something Out of Nothing


The ultimate creative challenge—and thrill—is to start with a completely clean slate:  To create an entirely new concept; to visualize something truly new and different. I’ve enjoyed doing pretty much that in creating my garden from a virtually empty backyard. But even then—as with marketing communications—certain fundamentals are useful guides.

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Why Social Media

By now we all know social media isn’t just for college students and music groups—from investment corporations to local businesses, just about everyone is using at least one social media outlet to connect with consumers. But what about B2B companies? How can you use social media when your products or services aren’t for consumers? Below are three ways B2B companies can effectively use social media.

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Branding De-mystified

During a BioOhio seminar a couple of years ago, my talk on marketing communications planning and strategy was interrupted by a presenter from a large agency who declared, “That’s branding—we charge $40,000 for that!” I smiled and replied that many of my clients don’t have that much in their entire budget.

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Keeping Social Media Genuine

In a world of reposts, reblogs, and retweets it’s easy to make a habit of letting others do the talking. Keep your shared content engaging and relevant by answering one of these questions in your repost:

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Social Media: Common Misconceptions

Entering into the social media world as a business can be a bit intimidating—from “likes” and shares to comments and tags, the amount of information and jargon can get overwhelming. But perhaps some of the most important things to learn before setting up a Facebook or Twitter account for your company are the common misconceptions these platforms hold.

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